What is Woke virtue signaling?

It refers to the act of expressing opinions or taking actions that are intended to showcase one's social awareness or progressive beliefs, particularly in relation to social justice, equality, and political correctness. The term "woke" originates from African American Vernacular English (AAVE) and denotes a heightened awareness of social injustices, particularly those affecting marginalized communities.

Critics of "woke virtue signaling" argue that some individuals or organizations may publicly endorse progressive causes not out of genuine commitment to these issues, but rather as a way to earn social approval or enhance their reputation. This can involve posting about social justice on social media, supporting certain movements, or adopting inclusive language, all while failing to take substantive action that aligns with those expressed values.

Supporters of social justice and "woke" movements, on the other hand, argue that raising awareness and demonstrating solidarity is important for promoting change and fostering an inclusive society.

The term often has a negative connotation and is used pejoratively to suggest inauthenticity or self-serving motives.